CES Rebrand | HIFIVE

SERVICES

BRAND IDENTITY

REBRAND

BRAND DESIGN

BRAND DEVELOPMENT

THE SCOPE

Comprehensive Energy Services builds some of the most exciting structures in Orlando, and beyond. They've worked on almost every attraction and Universal and are ushering in a succession era that is sure to bring more exciting ideas and changes. So we wanted to communicate that excitement with an updated rebrand that would surely tell the story of their great work.

USHERING IN THE

NEW, KEEPING THE OLD

THE SOLUTION

There is a fine line you have to walk when you rebrand a company that is 30 years old, a leader in their industry, and emerging in national markets. To do that we wanted to carry over just enough of the exiting brand to be recognizable and different enough to identify their benchmark of transition, growth, and prosperity.

LIKE THIS

BRAND IDENTITY

Lobster Pete's is a modern take on an all-time classic American favorite. We wanted to keep the Americana nostalgia but also give people something they've never had – just like Lobster Pete's

Go There

BRAND IDENTITY

The question always begged: What's not fun about Cholo Dogs? Literally, nothing. So the brand had to be just that – FUN. We did a deep dive into Mexican subcultures and rolled that into one big fun ball.

Go There

REBRAND

Ron Jon's Automotive is a staple in the Orlando area. They've been servicing cars, fixing brakes, keeping the AC cold, and helping locals stay on the road since the 1970's.

Go There