top of page
Lpeters.png
SERVICES

BRAND IDENTITY

BRAND DESIGN

BRAND DEVELOPMENT

BUTTERED-UP BRANDS

FOR YOUR SOUL

THE SCOPE

Lobster Pete's serves up some of the most delish, butter laden lobster rolls in Florida. It's an all-time American classic that busts at the seams with Americana nostalgia. So how do you cram all of that into one logomark? How do you communicate that with colors and type styles?

​

Easy answer: KEEP IT SIMPLE.

THE SOLUTION

This one turned out sweeter than the Boston-based sauce they use to line their rolls. It's the Autumn Sunday afternoon you experienced as a child with the hint of Halloween excitement on the horizon. The crinkle of the leaves on the ground while you're on the hunt for the perfect warm and cozy treat to feed your soul. It's Lobster Pete's.

lobstah.png

SEE MORE

LIKE THIS

CES.jpg
BRAND IDENTITY

Comprehensive Energy Services is one of Central Florida's largest privately held companies, and for 30 years they've built their reputation with the same branding. Learn how we helped keep the same but with a new twist.

cholo-dogs-branding.jpg
BRAND IDENTITY

The question always begged: What's not fun about Cholo Dogs? Literally, nothing. So the brand had to be just that – FUN. We did a deep dive into Mexican subcultures and rolled that into one big fun ball of hot dogs and Luchadores.

ron jon.jpg
REBRAND

Ron Jon's Automotive is a staple in the Orlando area. They've been servicing cars, fixing brakes, keeping the AC cold, and helping locals stay on the road since the 70's – it's about time they got a brand refresh that said "new" without losing the reputation.

bottom of page